'Amway/MLM' has been 'Dominion Theology' dissimulated as an 'income opportunity'

From 'The Universal Identifying Characteristics of a Cult' (Axiom Books, copyright David Brear 2005)

Monopoly of information. The leaders of  pernicious cults seek to control all information entering not only their adherents’ minds, but also that entering the minds of casual observers. This is achieved by constantly denigrating all external sources of information whilst constantly repeating the group’s reality-inverting key words and images, and/or by the physical isolation of adherents. Cults leaders systematically categorize, condemn and exclude as unenlightened, negative, impure, absolutely evil, etc. all free-thinking individuals and any quantifiable evidence challenging the authenticity of their imaginary scenarios of control. In this way, the minds of cult adherents can become converted to accept only what their leadership arbitrarily sanctions as enlightened, positive, pure, absolutely righteous, etc. Consequently, adherents habitually communicate amongst themselves using their group’s thought-stopping ritual jargon, and they find it difficult, if not impossible, to communicate with negative persons outside of their group whom they falsely believe to be not only doomed, but also to be a suppressive threat to redemption.

False justification. In pernicious cults, a core-group of adherents can be gradually dissociated from external reality and reformed into deployable agents, and/or de facto slaves, and/or expendable combatants, etc., furthering the hidden criminal objectives of their leaders, completely dependent on a collective paranoid delusion of absolute moral and intellectual supremacy fundamental to the maintenance of their individual self-esteem/identity and related psychological function. It becomes impossible for such fanatics to see humour in their situation or to feel pity for, or to empathise with, non-adherents. Their minds are programmed to interpret the manipulation, and/or cheating, and/or dispossession, and/or destruction, of inferior outsiders (particularly, those who challenge their group’s controlling scenario) as perfectly justifiable.

'Assemblies of God' meeting

'Assemblies of God' baptism

The 'Amway' racketeers have dissimulated, and propagated, a frighteningly-familiar fiction entitled 'Dominion Theology' taken from 'Neopentecostal Churches;' particularly, the 'Assemblies of God.' 

According to 'Dominion Theology,' Satan stole dominion over the world after the fall of Adam.' Adherents of this typically- two-dimensional plot-line believe themselves to be 'God's Army' on a divine mission to 'reclaim dominion' over all things physical and spiritual. Thus, behind the apparently banal commercial label of 'Amway, Multi-Level Marketing, direct selling, income opportunity, business,' etc. we find the pernicious game of make-believe known as 'Name it and Claim it' a.k.a. 'Blab it and Grab it' a.k.a. 'Confess and Possess' a.k.a. 'Prosperity Gospel.' The most fanatical 'Amway' followers have totally-believed that they are morally and intellectually superior beings who can take what they desire simply by 'naming and claiming dominion' over it. However, at first, this has been presented to 'Amway' recruits in the non-religious terms, of 'self-betterment, positive thinking, visualisation, dreaming, goal-setting,' etc. 

For decades, the 'Amway' racketeers have used a labyrinth of (apparently independent) corporate structures to peddle millions of copies of the works of Napoleon Hill, E. W. Kenyon, Robert Schuller, Norman Vincent Peale, Don Gossett, etc. - essentially-identical, so-called 'self-betterment' authors/speakers who all found fame and fortune by transposing, and updating, the ancient religious concept of 'entering paradise through prayer and blind faith' into the more contemporary terminology of 'obtaining health, wealth and success through visualisation and 100% positive thinking,' but who also employed selected passages from the 'Bible' (taken out of context) in a practice known as 'scripture twisting.'

In this way, the 'Amway' racketeers have employed the deceptive tactic known as 'stealth evangelism,' or 'bait and switch evangelism' in which they have offered a demonstrably-fake 'income opportunity' which they have steadfastly pretended to be based on friendship and trust, and on 'helping others to achieve success,' but which has actually been designed to convert ill-informed individuals to a self-perpetuating, non-rational, esoteric, ritual belief system for the clandestine purpose of their exploitation       

At the dark heart of the 'Amway' labyrinth has lurked the classic, paranoid, cultic model of reality that all humans are either part of the group and for 'God,' or outsiders for 'Satan.' 

'Pastor' Dexter Yager and wife, pedlars of the 'Prosperity Gospel'

http://www.youtube.com/watch?v=cppcVaATRDg

Some of the most-disturbing evidence regarding the true nature of 'Amway,' has been available on the Net for years. This comprises an apparently absurd video of Birdie Yager (wife of the demonstrably-psychopathic 'Amway Network Leader,' Dexter Yager), in all seriousness, explaining to the most-deluded 'Amway' faithful how she has regular conversations with 'God.'

________________________________________________________________________

From 'The Universal Identifying Characteristics of a Cult' (Axiom Books, copyright David Brear 2005)

Repression of all dissent. The leaders of the most-destructive cults are megalomaniacal psychopaths (i.e. suffering from a chronic mental disorder, especially when resulting in paranoid delusions of grandeur and self-righteousness, and the compulsion to pursue grandiose objectives). The unconditional deference of their deluded adherents only serves to confirm, and magnify, the leaders’ own paranoid delusions. This type of cult leader maintains an absolute monopoly of information whilst perpetrating, and/or directing, evermore heinous crimes. They sustain their activities by the imposition of arbitrary contracts and codes (secrecy, denunciation, confession,justice, punishment, etc.) within their groups, and by the use of humiliation, and/or intimidation, and/or calumny, and/or malicious prosecution (where they pose as victims), and/or sophism, and/or the infiltration of traditional culture, and/or corruption, and/or intelligence gathering and blackmail, and/or extortion, and/or physical isolation, and/or violence, and/or assassination, etc., to repress any internal or external dissent

David Brear (copyright 2012)